Major Cineplex Group is expanding its footprint in Laos, aiming to have 30 movie screens there within three years.
"Laos is a growing area for the movie business with its young population. The country is [also] attracting foreign investors, particularly from China, to erect a number of new projects including shopping malls, hotels and business centres," Vicha Poolvaraluck, chairman of Major Cineplex Group, said yesterday.
Entering the country of 7 million people through its partner Platinum Cineplex, Thailand's largest movie-theatre operator formed a 60:40 joint venture to open its first five movie screens in Vientiane, for a total investment of about Bt75 million.
Located in the newly opened upscale shopping mall Vientiane Center, Major Platinum Cineplex by Huawei features four two-dimensional screens and one 3D screen equipped with cutting-edge technology, and has a total of 1,148 seats.
"We expect at least 500,000 movie tickets will be sold in the first operational year of this theatre, driven by the consumption power of young moviegoers. Forty per cent of Vientiane's 700,000 residents are aged between 10 to 35 years," Vicha said.
To attract moviegoers in Laos' capital city, Major has set its ticket prices at US$5-$5.50 (Bt180-Bt195) per seat), the same as in its Udon Thani branches.
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