Friday, July 14, 2017

Coffee, bagels and a loving push (the true Joma story)

By:  Francis Savanhkham, LaotianTimes.com, July 13, 2017

Joma Bakery logo

Way back in 1994, a Canadian living in Vientiane opened a bakery. Much and More, as it was then called, had two main reasons for existing. One was to produce and supply sandwich bread to surrounding businesses. But its main purpose was to provide jobs for returning refugees, mainly Hmong people being repatriated into Laos.

More than two decades later, Joma – the name derived from the names of its four founders, Jonathan and Jocelyn, Michael and Aun – is a Lao institution, a legendary fixture in the country’s burgeoning modern café scene, with five branches in Laos, four in Cambodia and three in Vietnam.

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